Nightclub Promotion Tips w/ Club Flyers

 

When done correctly, club flyer promotion is the fastest and easiest way to draw a crowd to your venue or event. There a few key elements that you should master or hire some to get the most out of your club flyers and people through the door; design, copy, printing and distribution. The design must grab attention, your copy (text) should be to the point, your printing should be of the highest quality, and your distribution must hit your target audience at the right time.

The following club flyer promotion tips will help you draw a paying crowd, increase your brand as a promoter and get you paid.

Get Creative

Good club flyer promotion starts with creative design and copy. Your design has to be noticable and get results. Whether you're creating your club flyer or having someone else design it, always remember the acronym: K.I.S.S (keep it simple stupid). Use bold titles and interesting graphics that instantly grab the attention of people passing by. Even if your club flyer ends up on the sidewalk, the passerby should want to pick it up like loose change. Your event may not be for everyone, but you want to attract everyone that wants to be there.

If your promoting say a ladies night at a nightclub, you should focus your design on showing ladies having a blast dancing so that it attracts ladies to a comfortable environment and most guys want to be where the ladies are...

Add Value

Always add value to your club flyers. This could be a discount for getting there early or something simple such as a map or directions. Addind a text or email only VIP list or even a section to collect name, email and mobile phone numbers to enter for a chance to win a drawing that night. The added value will help you build a database for future use.

Call to Action

Be sure to add a call to action. What does one need to do to get tickets or on the VIP list? You need to be clear on what you want people to do... Call Ahead! Register Now! Get Tickets at.... etc. You have to tell your audience how to take the next step in the purchasing process to maximize your profits and get the crowd through the door. A good call to action should be on every club flyer you produce.

Club Flyer Printing

You want to be economical when it comes to printing, but don't be a miser by printing on your home computer or on flimsy copy center paper. In order to compete with other clubs, you have to ensure that your club flyer printing is better than theirs. Club flyer printing should be printed on glossy, vibrant paper stock and you should produce large quantities for distribution. Stick to what works for your competitors and when in Rome... do as the Romans do. Or, step it up a notch by printing a different size flyer or a die-cut shape that one ups your competition. Whatever you do, put your best foot forward. 100 copies from your local copy center just won't cut it. You'll end up paying more by making repeated trips to get more copies. A good promoter always works smarter, and parties harder.

Use Smart Distribution

After you've created a great club flyer that truly knocks the socks off of target audience, you have to make sure that you get the flyers in their hands. Find out where your target audience is already going and put your flyers in their hands where and when they are most likely to be interested in your event. It's pointless and tasteless to pass out flyers at a church when you're promoting an event at a nightclub. Get to your audience when the time and place are most relevant to your event. It's a good idea to promote your event around the most crowded nightclubs in the area. But remember, the people there are already having fun. Why not promote around nightclubs that are less crowded. The people at those establishments are probably bored and are looking for something more exciting to do. Better yet, develop a relationship with a convenient store frequented by club goers on their way to a night out on the town. Give the store a small ad on your flyer and ask them to give them to their patrons or put them in their bags. Now you're adding value and getting free promotion along the way.

Here are a few ways to distribute your club flyers:

  • Street teams (hired or a group of reliable friends or supporters)
  • Convenient stores & grocery stores
  • Under vehicle windshield wipers (never when rain is in the forecast)
  • Local businesses where your audience frequents (with permission)
  • In mailed coupon packs
  • College campuses and dorms
  • Coffe shops & late night hangouts
  • Public recreational areas
  • Inside newspapers/magazines
  • Outside other venues (respectfully)
  • Hotel and restaurant racks, counters, stands, etc.
  • On public/organization bulletin boards
  • At visitor welcome centers
  • Clubs and other organizations
  • Strategic partnerships

 

Getting people to your event will become second nature with the right creative strategy. Be sure to implement and expand on these club flyer promotion tips for your next event and you'll be own your way to becoming a successful promoter and reaping the benefits in no time.

 

About The Flyer Guys
The Flyer Guys provides the highest quality printing and professional flyer design services for nightclubs, concert venues, promoters and small businesses nationwide. With easy to use online ordering and proofing tools, choosing The Flyer Guys is the best way to get cheap club flyer printing for your next event. We ship our club flyers directly to your doorstep anywhere in the continental U.S. Our flyer printing and design services can be ordered online by clicking here.